PUTRAJAYA: Among ways to prevent unnecessary price hikes is to strengthen existing mechanisms for price monitoring and enforcement, says a consumer rights activist.

Federation of Malaysian Consumers Associations (Fomca) secretary-general Saravanan Thambirajah said this is one of the most immediate actions the government could take.

โ€œWhen prices of essential items are being hiked up arbitrarily or without justification, there must be swift investigation and enforcement by the authorities.

โ€œThe Domestic Trade and Cost of Living Ministryโ€™s call for consumer associations to serve as its eyes and ears is a good initiative, but it will only be effective if reports from the ground lead to real action,โ€ he said. 

Saravanan added that the government must focus on transparency to prevent the public from becoming victims of inflated prices or being wrongly taxed.

โ€œWhen consumers know the market price of goods, they are in a better position to make informed choices.

โ€œFomca has begun receiving feedback from consumers regarding price hikes associated with the recent increase in the SST (sales and service tax) from 6% to 8%.

โ€œConsumers are still confused about which products and services are affected.

โ€œThis confusion creates a fertile ground for abuse. Some traders may raise prices unjustifiably, citing the tax increase as the reason, even for items that are not actually taxed,โ€ he added.

Saravanan said Fomcaโ€™s role was not only to inform and educate consumers on their rights but also to relay their concerns to the relevant enforcement bodies.

โ€œFor the mechanism to work well, consistent and visible enforcement is needed to ensure traders do not misuse the sales tax revision as a pretext for profiteering,โ€ said Saravanan.

Similarly, Malaysian Consumer Friendly Organisation vice-president Azlin Othman said the government should monitor logistics costs as well as establish a more balanced tax policy and make regular inspections at business premises.

โ€œQuick and consistent action is important to protect consumers and maintain price stability,โ€ said Azlin.

Consumersโ€™ Association of Penang president Mohideen Abdul Kadeer said stronger enforcement was needed instead of waiting at the last moment for consumers to lodge complaints of getting cheated.

โ€œThe government should set up help desks or mobile units to proactively receive feedback.

โ€œTraders who cheat consumers must be brought to court and face the maximum penalty,โ€ added Mohideen.